·
Delivered 2007 Menu Vision to over 997 corporate
management staff at annual Red Lobster General Managers Conference,
scheduling the next 10 base menu changes. Received overwhelming support
by attendees.
·
Implemented the first two base menu changes increasing
appetizer sales by 10% and featured fresh fish entrees by 8%. Increased
guest satisfaction scores on beef and chicken entrees and Specialty
Adult Beverages by approximately 10%. Introduced international flavor
profiles to menu including Asian preparations and dipping sauces.
·
Evaluated and updated purchasing specifications, ethics
policies and standard operating procedures.
·
Spearheaded research program, coordinating with outside
resources, comparing current customers’ responses with national groups,
enabling trend identification and future direction needs and
development.
·
Developed and implemented new children's menu vision.
Awarded #1 status in the country by Restaurant Hospitality Magazine,
April 2004. Featured on World News Tonight with Peter Jennings
as their number one example of healthy alternative kids dining
selections, becoming the current benchmark for the Casual Dining
Segment.
·
Reduced the cost of the overall department by 30% and cost
of training by $240,000 year one to year two by creating and developing
on-line training for 677 units on new promotions. Trainings included
examinations to verify knowledge, providing regional and national
comparisons and verifiable competencies.
·
Improved operational efficiencies through monitoring
changes in financial contributions of base menu and beverage offerings
during promotions and new menu introductions, identifying labor
efficiency measures, testing prototype equipment and cost-engineering
products when possible to lower cost to company and to guest. |